Technology is constantly changing and evolving to fit our needs. Some of those changes are taking place in the realm of digital media marketing.
Digital media marketing is, the marketing of products or services using digital channels to reach consumers. It’s not just internet marketing. It also extends to mobile devices, SEO (Search Engine Optimization), social media marketing, and display advertising.
All aspects of digital media marketing are in a constant state of flux. It is impossible to go through out the day without being bombarded by company promotions via any form of digital media marketing.
Some trends to look out for in 2016 include video ads, mobile trumping desktop devices, buy buttons, the emergence of wearable technology, and automation.
- Video Ads
In order to make people forget that they’re dealing with a business, companies will often use videos to engage with their customers.
“Marketers have learned that video is good for more than attracting attention,” says Tyler Lessard, CMO of Vidyard. “It enriche(s) the customers journey at all stages, and it is more effective than other content at converting into buyers.”
Following suit companies like Facebook and Bing are now offering video options to their advertisers. Google’s search engine algorithm now contains video content. An explosion of video content and measurement is on it’s way. Marketer’s, brace yourselves!
2. Mobile trumping desktop devices
Google ushers in the year of mobile by finally changing their algorithm to suit mobile needs. In ten countries mobile search was used more than searching on the web. Over 75% of face book’s revenue come’s from mobile advertising
Seeing as desktop is more limited than mobile, mobile introduces a “less is more” mentality. The move from local to global has to accommodate the future’s 300 billion internet users who’ll be looking at the websites on a smartphone.
3. Buy Buttons
Pinterest and Twitter are the frontrunners when it comes to putting buy buttons on their sites. Google follows closely behind them by testing their own buy button. Buying merchandise from social sites is going to be big in 2016.
“While mobile commerce grew more than three times as quickly as commerce on desktop websites in the first quarter, the percentage of people who go on to buy something after clicking an ad is lower on phones than on the desktops,” says Re/code’s Joshua DelRay. “But if you let someone buy a product directly from the ad on Twitter, Facebook, Pinterest, or Google–through, say, a buy button–the thinking is that conversion rate will improve. And when conversion rates improve, advertisers buy more ads.”
As the buy button grows in popularity marketers are being forced to adapt to a new climate in the digital media marketing sphere.
The screens are tiny on tech like smart watches. Therefore, content has to be shorter and articles have to be in a “listicle” format. Information needs to be accessible via voice command and “on the go”.
As more and more marketers crowd the web it becomes harder to stand out. 2016 will bring marketers a lot of challenges regarding finding new and alternative ways to communicate with their target market.
Although marketing is a $5.5 billion industry,a lot of companies have not put in place an automation practice that works well yet. Marketers need to put automation into practice in order to keep up with competitors.
With this booming industry marketers need to realize that they need help and to adjust accordingly. Along side automation metrics measurement is a key aspect nowadays in the marketing industry. One does not simply automate their digital marketing strategy.
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