You’re sitting in front of your computer.
You’re not typing.
A thousand and one things float around in your mind and you just can’t seem to focus. So, you sit and you stare at the computer screen hoping that it’ll get you somewhere. You hope that sitting and staring at the computer will result in some kind of productivity.
But, it doesn’t and it won’t.
So, I challenge you to write a post. Write a bunch of ideas down and organize them later. Ask yourself a bunch of questions like who is my target market? Why am I important to them? What makes my product different than the other guy’s? How are the other guys doing compared to me?
These are all questions, thoughts, and actions you should be taking as you start to set up your social media strategy.
But, what is a social media strategy?
A social media strategy is an analysis of your business that translates into the social media platforms you decide to use.
The first thing you want to do is figure out which social media platforms your target market uses and which platforms would be most likely to generate engagement.
Secondly, you’ll want to research your clients and competitors and be aware about what’s being said about them.
Thirdly, you’ll want to see how your competition is working social media and see what works and what doesn’t work.
Next, you’ll want to figure out the social environment you’re entering and be prepared to engage in the manner that is appropriate.
Lastly, you’ll want to engage with your clients while also taking all the previous steps into consideration.
Now you’re sitting.
You’re sitting in front of your computer screen focused on planning your social media strategy.
Tell me how it goes in the comment section!
Baer, Jay. “Social Media Strategy in 8 Steps.” Convince and Convert Social Media Strategy And Content Marketing Strategy. Consulting Media, n.d. Web. 08 Mar. 2016.
Devitt, Niall. “The 10 Steps In Developing A Strategic Social Media Plan For Your Business.” The 10 Steps In Developing A Strategic Social Media Plan For Your Business. LinkedIn, 10 Mar. 2014. Web. 8 Mar. 2016.
Foster, Jeff. “How to Build a Social-Media Strategy That Works.” Entrepreneur. Adobe, 12 May 2015. Web. 08 Mar. 2016.
McEwen, Mandy. “8 Steps to a Solid Social Media Strategy.” 8 Ways to Generate Leads Online. #8WaysBlog, 25 Nov. 2014. Web. 08 Mar. 2016.
Rampton, John. “Why Most Social Media Strategies Fail.” Forbes. Forbes Magazine, 22 Apr. 2014. Web. 08 Mar. 2016.
Whitfield, Mackenzie. “Planning A Social Media Campaign.” San Francisco PR, Marketing, Digital & Social Communications. Harden Communications Partners, 2016. Web. 8 Mar. 2016.
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